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A third of people in Britain could lose hours of sleep over missing out on Black Friday and Cyber Monday bargains, new research has suggested.

A study conducted by Silentnight has suggested that approximately 34% of people in Britain will lose sleep during Black Friday and Cyber Monday. In 2022, Black Friday will fall on November 25, while Cyber Monday takes place on November 28. The research has led Silentnight to brand the following day “Tired Tuesday”.

Additionally, 39% of people aged 18-24 have said they are willing to skip sleep to get themselves a Black Friday bargain. The study was completed by surveying 2000 people in Britain during September.

Black Friday 2023: Third of people in Britain could be losing sleep over Black Friday and Cyber Monday deals